
ICONIC BRAND REDESIGN
Starbucks Frappuccino
We revitalized Starbucks Frappuccino by updating the graphics giving it a friendlier, lighter and more approachable feel. We updated the signature swirl and utilized the real estate of the shrink-wrapped bottle, positioning the visual language for a greater mass market appeal.


BEFORE
It's important to evaluate a wide range of design concepts before arriving at the ideal one. The process of exploring different options is essential in making an informed decision. Circled above we see identifed is our winning design concept.

AFTER
Before our redesign the brand was feeling somewhat dated and having difficulty communicating it's core reason to be. After we can see a difference with clearer flavor communication and a bolder shelf presence.
The Frappuccino, introduced to Starbucks stores in 1995 was originally developed as a coffee milkshake.
