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HEAL & RESCUE FOOT CARE
Heritage Brand Reinvented
The brands original name Heel Rescue is carried over as Heal & Rescue in order to reshape the brand into an ailment/solution line of innovative products. After intensive store audits and cross sell review, we proposed designs that reflected the brands long established heritage.
Our store audits identified that a strong brand architecture would billboard the brand in multiple categories on shelf, enhance the line to cross-sell and embody a vision of continuing to line extend the brand into new categories. In addition our Urgent Care seal targets ailment area of foot as well as adding medicinal credibility cues to the package.
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