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Colgate baby training

Colgate's new entry point baby training toothpaste was designed with modern Millennial mom in mind. Our packaging features soft comfortable tones that will catch your eye on shelf along with clear messaging that helps to drive purchase. After much consideration, we chose an adorable elephant character to represent our brand. 

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Colgates original baby product "My First" was having issues on shelf and online communicating effectivly its core benefits. After our redesign the fog lifts and it's reason to be is clear. 

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