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ICE CREAM RE-IMAGINED

Good Humor King Cone

Unilever's King Cone had been losing ground to its competitors Nestle and Blue Bunny for a number of years. We were asked to inject the brand and the package with new life. We did so by animating the package with fun typography, luscious illustration and called out a key benefit. In turn, creating a unique and proprietary look for this Good Humor classic.