top of page

Good Humor King Cone

Unilever's King Cone had been losing ground to its competitors Nestle and Blue Bunny for a number of years. We were asked to inject the brand and the package with new life. We did so by animating the package with fun typography, luscious illustration and called out a key benefit. In turn, creating a unique and proprietary look for this Good Humor classic. 

GH_POS_2011_Shout BD verD_edited.jpg

Unilever point of purchase displays and freezers developed to showcase the classic lineup of irresistible ice creams and brands.

bottom of page