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PRODUCT LINE INNOVATION

k-beauty products for CVS pharmacy

CVS challenged us to come up with packaging for a line of facial wipes and beauty masks that would have unique appeal. For this we chose to draw from the animal kingdom. Our designs are not childlike, but rather whimsical with stand-out shelf appeal. It’s all about lovable pandas, kittens and other animal faces — packaging design that looks like it came right out of Seoul.