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IN-STORE LINE REDEFINED

blade for men

We helped CVS Pharmacy move their generic line of men's products from an in-store alternative into the distinctive "Blade" a stand alone mens line. We accomplished this by first immersing ourselves in the mens personal care category and then delving into the mindset of our target consumer. We explored a mix of strategic thinking with a study of graphic styles that would eventually contribute to our brands fresh new look.